The purpose of this project is to increase revenue for Kasey's Kreamery by placing a newspaper ad in the Pittsburg State University Collegio. Because I am offering a 50% off coupon for the PSU students when they present this coupon and their student ID, my target audience is PSU college students. My call to action is the idea that I want them to bring in the coupon to the address listed at the bottom of the ad to receive 50% off of their order. The specifications of the project are a $97 budget limit which we were required to use to find an ad that would run in the Collegio. The ad had to be completely black and white and needs to attract someone to your business.
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