Tuesday, May 8, 2012


Although Digital File Prep was one of the most time consuming classes I have ever taken, I gained a lot of knowledge that will be very useful to me in the future.  My favorite project was the final project because I had more of a say in what the project would look like and the sizes I had to make the document.  Having complete control over the project and then getting to see the final outcome was awesome.  I also learned how to package a file which will definitely come in handy in the future when I am passing Indesign files back and forth in my profession.  The basic paragraph style has to be my favorite new skill that I gained from this class because it makes it SO much easier to make changes to multiple text boxes.

The thing I really didn't like about the class was how much work it involved.  I know that sounds cliche but honestly, there were so many things we had to worry about.  Blogs every day, test once a week at the beginning, new projects every few weeks, all the requirements we had to meet on the projects, the master image list, printing our own grade sheets, using things we could only get from the server in that classroom, etc.  I think the class should definitely be offered without the writing to learn option because as a senior, I have definitely already taken my two WL classes and the extra work load the blog added was crazy because I was trying to balance it with all my 700-800 level classes as well.

Monday, April 23, 2012

Adobe Tutorial 4

Layers for Beginners

1. Open a new document.
2. Place photo on it, make sure the layer is unlocked.
3. Decide what addition you want to make to the photo.
4. Don't draw new pixels over the image.
5. Add a new layer to your document.
6. Name it what you want to that connects with the image that will be on the layer.
7. Make sure layer is selected.
8. Add addition to your document (speech bubble in this tutorial).
9. Move speech bubble wherever you want it on the document.
10. Stack layers in order of how they appear on the document.


Lawsuit Summary

In early 2011, Levi's, the brand name most associated with jeans and other articles of clothing filed a lawsuit of infringement against multiple companies in Belgium, South Korea, Singapore, the United States, Japan and other countries.  The brand sign known as the "Arcuate" is a double arch stitching which people all over the world recognize as the Levi's brand.  In order to protect their name and their merchandise, Levi Strauss and Co. decided to do something about all the copy cats throughout the world.  Levi recently won four of the lawsuits they insinuated against the companies.  The four defendants the won against included Hangzhou Hongye Clothing Company, Jianchiwode Clothing Company, Zhongshan Renxin Clothing Factory, and Shanghai Xinning Shopping Center Company.  Levi's demanded that all four companies stop using the arcuate design in their clothing products and that any infringing products were deleted or destroyed.  Each lawsuit provided millions of dollars for Levi's from the infringing companies.   The court made its decisions due to the fact that the plaintiff and the defendants designs on the back pockets of their jeans were almost identical and the trademarks could possible mislead potential customers for Levi's.  

Example of the "Arcuate"
Levi's Brand


Thursday, April 19, 2012

Job Analysis 3

Graphic Designer

Franklin, TN Medical Supply/Technology Firm is looking for a Junior Graphic Designer to produce graphics art work for the firm for any projects they may be working on.

Applicants must have at least a Bachelor's degree in Graphic Design, Computer Science or a related field as well as 2 years experience as a Graphic Designer, Webmaster or other similar job types.  

Applicants must all have experience computer skills and familiarity with Microsoft Office, Quark, Photoshop, InDesign and Illustrator as well as experience with CSS, Javascript, HTML and Flash.  

Beginning salary ranges from $40,000 - $44, 000.

Applicants must be detail oriented and extremely creative.  It is preferred that applicants have strong interpersonal skills, be able to multitask, stay organized, and prioritize tasks at hand.

growing Franklin TN medical supply/​technology firm has a current need for a Junior Graphic Designer to join their team.​  The ideal candidate will be creative and detail oriented.​ 


Job Analysis 2

 Senior Graphic Designer

The role of the Senior Graphic Designer at Aerospace Group has multiple responsibilities including but not limited to:
1. Manages and directs the creative process for design / layout of brochures, newsletters, logos, corporate identity, print ads, product launches, photo direction, visual displays, presentations, etc.
2. Interact with management, marketing community, clients and vendors (printers, photographers, creative houses, etc.) when necessary.
3. Provide creative concepts, art direction, problem solving, and research for marketing communication projects and campaigns that will assist in building Product Line and company awareness both externally as well as internally.
4. Manages print production on a project to project basis.
5. Monitors overall performance during all phases of the program and develops and implements corrective action and recovery plans as required.
6. Advises in customer program-related supplier design reviews, as required, to ensure the contractual requirements of the program are being met.
7. Manages the customer relationship, maintaining customer satisfaction, yet assuring that scope is managed appropriately and contract changes are secured where appropriate.
8. Provides creative direction in the design of trade show displays with the support of in house creative staff and outside vendors.
9. Mentor junior designers as needed.

In order to apply for the Senior Graphic Design position, applicants must have at least a Bachelors degree from a University and three years of Graphic Design experience and they must legally be able to obtain a job in the United States.

Applicants should be familar with  Adobe Creative Suite 5 on a PC platform.  They should also have experience implementing and maintaining brand design standards, familiarity with trade show graphics, planning skills, experience in the production of displays, communication skills, and knowledge of Flash software.

The starting salary range is between $44,000 and $51,000.


Adobe Tutorial 3

Text Logos

1. Open Illustrator
2. Create new document
3. Decide on logo name.
4. Bold font and increase size.
5. Make back up copy and place on the side of the page.
6. Expand object.
7. Attach letters with the square tool to make it look connected.
8. Make logo look appealing to you.
9. Possibly add colors, expand font, increase or decrease sizes of letters, etc.
10.  After you have achieved the desired look of your logo, select all characters.
11. Use path tool to combine all characters together.
12. Add colors or gradients as desired.

Before Image.

After Image


Tuesday, April 17, 2012

Job Analysis Search 1

Job Description:  Graphic Designer, Web Developer Emphasis in the Washington, DC metropolitan area at the CIA's Directorate of Intelligence.  The job opening is for an artistically and technically skilled web designer.  They ware looking for a person with experience in project management and web site developer.  The new employee will be responsible for the production of web sites and different online applications that would be used to present intelligence analysis to senior policymakers which could potentially include the President of the Untied States. 

Education Requirement:  The minimum requirements for this job position is a bachelor's degree in graphic design or a related field with a strong emphasis in web programing.  Applicants must also have a 3.0 GPA on the 4.0 scale.

Program Knowledge Requirement:  Applicants must be familiar with Adobe Dreamweaver, ColdFusion, Java, SQL, Java Script, PHP, CSS, XML, HTML, and OOP. 

Salary Range:  Beginning  salary for this full time position would be $49,861 - $97,333.

Years of Experience:  Years of experience are not required to apply for this job.  However, applicants must complete a through medical and psychological exam, a polygraph interview, and a background investigation before they will be offered a job.  Applicants are also required to to be citizens of the United States.