Final Project

Final project

The purpose of my final project was to invite family and friends to my graduation ceremony on May 12th.  My project actually started out as a gatefold project but definitely didn't stay that way as you can tell by comparing my thumbnails and roughs to my actual final project.  My roommates received a wedding invitation in the mail and I took the layout of that design and created my own.  My folding dummy came in really handy because it gave me the exact measurements so when I created my Indesign document, the size was perfect from the get go.  My target audience was the family and friends that I was inviting to my graduation.  The call to action was the list of dates and times that were on the card which told the people I was inviting what time they needed to be at the graduation.  It also contained the address of the gym so that everyone could find the ceremony.  The document had the normal bleed size at .125 inches, it was three colors because of the PSU colors that I used and I printed it on the size 80 coated paper so that the paper was thicker and it would hold up when it was folded.  

Adobe Indesign Tutorial

Indesign Basics: Making a Booklet

1. Organize information you are going to use.
2. Seperate text and images.
3. Create new document.
4. Make sure document settings (number of pages) are divisible by 4.
5. Make 12 pages.
6. Choose letter half style pages.
7. Set orientation to portrait.
8. Unlink margins.
9.  Outside, 3p3, Inside, 3p3.
10. Mark facing pages.
11. Click ok.
12. Save document inside your organized folder of text and images.
13. Add desired images, text and titles to booklet design.
14. After designing the booklet, select export pdf.
15. View your pdf in full screen mode to make sure you like the way your design is made.
16. After you are sure you like the way your design looks, print a copy to view it.

Images will be added when I have access to a Mac computer.

Source: http://www.youtube.com/watch?v=GY16m7QcFj4&feature=related

National Logo Redesign

Nike is a name brand that can be found in almost every house throughout the United States and even internationally in more prominent cities. Because the Nike swoosh has become so popular because of its placement in the lives of celebrities, many people don't even remember the original Nike logo.  The original Nike brand was created in 1971 by a college student who was doing freelance work for his company that happened to be employed by the Nike company.  The Nike Swoosh was designed to represent the wing of the Greek goddess, Nike.  "Just Do It" and the Nike Swoosh took over America as it became a household name. 
In the early 2000's, Nike made the best decision of its career.  The "Just Do It" and Nike Swoosh campaign were dropped and Nike became a simple swoosh.  Faces such as Lebron James, Dwyane Wade, Michael Phelps, Tiger Woods, etc. became the face of the wing of Nike.  The logo became even more simple and the company made it cheaper to produce by its simplification.
Dropping the Nike and the "Just Do I" from the company logo was a brilliant move on Nike's part.  They created a trademark that everyone in the world recognizes it, regardless of the language they speak and understand.  They also managed to make their logo extremely cheap to produce because it is black, or white without any special things added to it.  

Sources:
http://www.dinesh.com/history_of_logos/miscellaneous_logos_-_design_and_history/nike_logo_-_design_and_history.html
 http://www.logoblog.org/nike_logo.php

Magazine and Billboard Layout

The full color ad I am designing for the BBC Music Magazine would run in one of the monthly additions.  The magazine readers break down as 65% men and 35% women so I chose to focus my ad more towards the men.  The cost of a full color ad in this magazine would be $4,060 with a bleed at 222mm x 292mm, a trim size of 216mm x 286mm and a type size of 196mm x 264mm.

Source: http://www.immediatemedia.co.uk/advertising/magazines/bbc_music_magazine.html

Billboard Designs

Jones has a very good idea with this design.  Mixing the apple flavor with the apple computer is genius but I wold have made the other computer icons even smaller than they already are so that the Jones bottle steals the show completely.

This is a very cool billboard design.  It makes you think it is see through but the PSP is implemented with the star wars game character flying through the corner.  Everyone driving by will know exactly what it is.

The wording and design of the board is done well.  Personally I would have switched the "follow ashton kutcher" with the actual link that he can followed on twitter so that people know exactly where to go to find him.

Very cool design.  It has a specific design and the point of the ad is delivered well.  The contact information can be seen at the bottom and you know which airline the ad is representing.

Very simple and straight forward design.  The mocha is featured and the saying goes well with the product.  The only thing I would have added would be maybe the location of the closest McDonald's.

We all know that Abercrombie and Fitch is known for its hot male models with nice abs, but that isn't what the store is selling.  Not only is this billboard missing product information or examples, it doesn't have any contact information or an address at which the store can be visited.

Adobe tutorial

How to create an Indesign layout from scratch.
1. Open Indesign
2. Create new doc
3. Go off of default size, facing pages, two pages, add bleed, half inch margins.
4. Turn off allow document pages to shuffle.
5. Put pages side by side.
6. Create frame, fill it with a color from swatches.
7. Lock frame
8. Grab image from mini bridge and drag into page.
9. Position image correctly.
10. Check to make sure all fonts needed are installed correctly or replace font with one you have.
11.  Place text into page.
12.  Enlarge text to desired size.
13.  Create new frame for title.
14. Add title, change to desired style, size and color.
15. Move to right hand size of the spread.
16. Create new frame.
17. Place letter that starts the paragraph in a frame to make it larger to add emphasis.  In this tutorial, I was used.
18. Discover desired size.
19. Add desired text that goes with large I.
20. Add text wrap onto image so that the text winds around it if needed.
21.  Make sure text wrap goes around only the image by selecting the choice, detect the edge of image.
22. Add any last desired text or images in any white spots.
23.  Figure out correct sizes for images and text.
24.  After completion, press command w to clear all background details and lines to view final project.

Beginning shot.

Final shot.

Source:
http://www.youtube.com/watch?v=F4I809YXmZ4


 

Newspaper Ad

The purpose of this project is to increase revenue for Kasey's Kreamery  by placing a newspaper ad in the Pittsburg State University Collegio.  Because I am offering a 50% off coupon for the PSU students when they present this coupon and their student ID, my target audience is PSU college students.  My call to action is the idea that I want them to bring in the coupon to the address listed at the bottom of the ad to receive 50% off of their order.  The specifications of the project are a $97 budget limit which we were required to use to find an ad that would run in the Collegio.  The ad had to be completely black and white and needs to attract someone to your business.