Magazine and Billboard Layout

The full color ad I am designing for the BBC Music Magazine would run in one of the monthly additions.  The magazine readers break down as 65% men and 35% women so I chose to focus my ad more towards the men.  The cost of a full color ad in this magazine would be $4,060 with a bleed at 222mm x 292mm, a trim size of 216mm x 286mm and a type size of 196mm x 264mm.

Source: http://www.immediatemedia.co.uk/advertising/magazines/bbc_music_magazine.html

Billboard Designs

Jones has a very good idea with this design.  Mixing the apple flavor with the apple computer is genius but I wold have made the other computer icons even smaller than they already are so that the Jones bottle steals the show completely.

This is a very cool billboard design.  It makes you think it is see through but the PSP is implemented with the star wars game character flying through the corner.  Everyone driving by will know exactly what it is.

The wording and design of the board is done well.  Personally I would have switched the "follow ashton kutcher" with the actual link that he can followed on twitter so that people know exactly where to go to find him.

Very cool design.  It has a specific design and the point of the ad is delivered well.  The contact information can be seen at the bottom and you know which airline the ad is representing.

Very simple and straight forward design.  The mocha is featured and the saying goes well with the product.  The only thing I would have added would be maybe the location of the closest McDonald's.

We all know that Abercrombie and Fitch is known for its hot male models with nice abs, but that isn't what the store is selling.  Not only is this billboard missing product information or examples, it doesn't have any contact information or an address at which the store can be visited.

Adobe tutorial

How to create an Indesign layout from scratch.
1. Open Indesign
2. Create new doc
3. Go off of default size, facing pages, two pages, add bleed, half inch margins.
4. Turn off allow document pages to shuffle.
5. Put pages side by side.
6. Create frame, fill it with a color from swatches.
7. Lock frame
8. Grab image from mini bridge and drag into page.
9. Position image correctly.
10. Check to make sure all fonts needed are installed correctly or replace font with one you have.
11.  Place text into page.
12.  Enlarge text to desired size.
13.  Create new frame for title.
14. Add title, change to desired style, size and color.
15. Move to right hand size of the spread.
16. Create new frame.
17. Place letter that starts the paragraph in a frame to make it larger to add emphasis.  In this tutorial, I was used.
18. Discover desired size.
19. Add desired text that goes with large I.
20. Add text wrap onto image so that the text winds around it if needed.
21.  Make sure text wrap goes around only the image by selecting the choice, detect the edge of image.
22. Add any last desired text or images in any white spots.
23.  Figure out correct sizes for images and text.
24.  After completion, press command w to clear all background details and lines to view final project.

Beginning shot.

Final shot.

Source:
http://www.youtube.com/watch?v=F4I809YXmZ4


 

Newspaper Ad

The purpose of this project is to increase revenue for Kasey's Kreamery  by placing a newspaper ad in the Pittsburg State University Collegio.  Because I am offering a 50% off coupon for the PSU students when they present this coupon and their student ID, my target audience is PSU college students.  My call to action is the idea that I want them to bring in the coupon to the address listed at the bottom of the ad to receive 50% off of their order.  The specifications of the project are a $97 budget limit which we were required to use to find an ad that would run in the Collegio.  The ad had to be completely black and white and needs to attract someone to your business. 

Master Image List Descriptions

Bitmaps are also known as line art images.  When you use a bitmap image, you are only using black and white pixels.  Bitmaps are scans but can still be found in high resolution files.  When you are working with vector art, you are using illustrator images that have been exported as EPS files.  Illustrator also offers Raster formats which include grayscale rasters.  Grayscale rasters are the easiest to work with because they only contain values of up to 255.  They can be saved as illustrator file or they can be manipulated in photoshop and then can be implemented into inDesign files.  Duotone rasters can be made in photoshop files.  They can be saved in multiple formats which makes opening the files in other programs easier.  The duotones can be made of two, three or four different colors but the two color duotone is the cheapest to print.  A silhouette raster should be used when a cheaper print is necessary because it is the outline or just the black and white silhouette of the object you want to appear in your design.  A full bleed raster means the images in the project should stretch the complete length of the available space.  The average bleed of a design should be 0.125 of an inch.  Four color rasters are CMYK images.  They are made up of cyan, magenta, yellow and key and each layer of the color is printed over the first so that the colors can add up to the desired look of an image.  Screen tint is used when shading and tinting are used in the process of line reproduction.  Generally speaking, the majority of theses files are printed in CMYK form because the printing process is much cheaper.  When the cost is a big influence on how the project is produced, CMYK is usually the color mode that is used.  A reverse file is used when the opposite colors are used in the production process.  The reversed image shows where opposite colors and usually makes the image more interesting.

Source: 
McCue, C.  Printing Production with Adobe Creative Suite Applications. 2009. Berkeley, Ca.

Chapter 11& 12

When you place and image in InD, you can choose and image by using command + d on the keyboard or selecting place from the options menu.  When you place an image, you are putting it in your InD file at its original size, but using the tools in InD, you can scale the image to the size that works in your design.  When you drag and drop an image or file into an InD, you can pull a file from the desktop, internet or even a USB or other outside device.  By dragging and dropping a file, it is placed directly into InD and is just a quicker way to place a file.  When there is a missing or modified link in a file, a picture, font or other some other part of the file is missing.  You can avoid this situation by packaging a file so that all the parts of the design are included.  When you transform an image in InD, you are scaling the size of an image.  This is not always a good thing because when you scale an image, you risk loosing or distorting pixels in the image.  When you use a drop shadow in a design, you are adding a shadow being an image, font or other part of your layout.  Drop shadows add emphasis on something in the design and help the viewers attention switch to whatever element has the drop shadow.  You should always produce your own swatches in your designs so that you know you are getting the exact color you want.  Swatches are in the directory panel of InD and a design can hold as many swatches as necessary for the design.  The main purpose of ink manager is to correct spot colors so that the desired color is reached.  When you get a PDF from a InD file, you export the file.  By exporting the file, you make it to where nothing in your design can be change and generally the PDF can be opened on all computers.  Any computer that holds a seat on Adobe software can open a PDF file.  When you choose the features of the settings you decide what kind of PDF file you are creating.  For example, you can develop a High Quality PDF or a Print Quality PDF depending on what you intend to do with the file.  A PDFX - 1a is the best file type if you are not completely sure of what you plan on doing with your file.  It is the easiest file to manipulate and can be opened by most computers.  When you use Acrobat Distiller you are generating a PostScript file to an PDF file.  You are required to use distiller on a file if you have a file that can  not be exported.  Once a PDF file is exported, you can not edit it.  You can place the PDF file in Illustrator and pull parts out of the file that can be incorporated into a new design, but, once a file is saved as a PDF, changes can not be made to that particular file.  The changes have to be made through the InD file.

Microsoft Tag

Microsoft tags can be compared very closely with QR codes.  The difference is that Microsoft tags use four colors in a 5 by 10 grid and the code works in monochrome.  Like QR codes, they have to be large enough in size for a phone to be able to read the code and distance varies depending on the type of ad that the tag is produced on.  Generating a Microsoft tag is simply because there are multiple web sites that can generate tags.  When you track a Microsoft tag, you follow the same basic process as that of a QR code.  You can use the generator to count how many people scan the tag and how many people actually proceed to click around the web site the tag takes them too. 

Source:
http://en.wikipedia.org/wiki/Microsoft_Tag#Microsoft_Tag
http://www.google.com/imgres?um=1&hl=en&sa=N&biw=1280&bih=755&tbm=isch&tbnid=pxYvEa7VF1MwgM:&imgrefurl=http://notixtech.com/blog/microsoft-tag-jagtag-and-qr-codes-compared&docid=LUEpzuSiXo-_oM&imgurl=http://notixtech.com/sites/default/files/microsoft-tag.jpg&w=400&h=396&ei=Mz88T-2kK9OItwfj8eDYCg&zoom=1&iact=rc&dur=214&sig=114503846987772872142&page=1&tbnh=160&tbnw=162&start=0&ndsp=15&ved=1t:429,r:0,s:0&tx=102&ty=63