National Logo Redesign

Nike is a name brand that can be found in almost every house throughout the United States and even internationally in more prominent cities. Because the Nike swoosh has become so popular because of its placement in the lives of celebrities, many people don't even remember the original Nike logo.  The original Nike brand was created in 1971 by a college student who was doing freelance work for his company that happened to be employed by the Nike company.  The Nike Swoosh was designed to represent the wing of the Greek goddess, Nike.  "Just Do It" and the Nike Swoosh took over America as it became a household name. 
In the early 2000's, Nike made the best decision of its career.  The "Just Do It" and Nike Swoosh campaign were dropped and Nike became a simple swoosh.  Faces such as Lebron James, Dwyane Wade, Michael Phelps, Tiger Woods, etc. became the face of the wing of Nike.  The logo became even more simple and the company made it cheaper to produce by its simplification.
Dropping the Nike and the "Just Do I" from the company logo was a brilliant move on Nike's part.  They created a trademark that everyone in the world recognizes it, regardless of the language they speak and understand.  They also managed to make their logo extremely cheap to produce because it is black, or white without any special things added to it.  

Sources:
http://www.dinesh.com/history_of_logos/miscellaneous_logos_-_design_and_history/nike_logo_-_design_and_history.html
 http://www.logoblog.org/nike_logo.php