Adobe Tutorial 4

Layers for Beginners

1. Open a new document.
2. Place photo on it, make sure the layer is unlocked.
3. Decide what addition you want to make to the photo.
4. Don't draw new pixels over the image.
5. Add a new layer to your document.
6. Name it what you want to that connects with the image that will be on the layer.
7. Make sure layer is selected.
8. Add addition to your document (speech bubble in this tutorial).
9. Move speech bubble wherever you want it on the document.
10. Stack layers in order of how they appear on the document.

Source:
http://www.youtube.com/watch?v=F4EooYoYYTQ

Lawsuit Summary

In early 2011, Levi's, the brand name most associated with jeans and other articles of clothing filed a lawsuit of infringement against multiple companies in Belgium, South Korea, Singapore, the United States, Japan and other countries.  The brand sign known as the "Arcuate" is a double arch stitching which people all over the world recognize as the Levi's brand.  In order to protect their name and their merchandise, Levi Strauss and Co. decided to do something about all the copy cats throughout the world.  Levi recently won four of the lawsuits they insinuated against the companies.  The four defendants the won against included Hangzhou Hongye Clothing Company, Jianchiwode Clothing Company, Zhongshan Renxin Clothing Factory, and Shanghai Xinning Shopping Center Company.  Levi's demanded that all four companies stop using the arcuate design in their clothing products and that any infringing products were deleted or destroyed.  Each lawsuit provided millions of dollars for Levi's from the infringing companies.   The court made its decisions due to the fact that the plaintiff and the defendants designs on the back pockets of their jeans were almost identical and the trademarks could possible mislead potential customers for Levi's.  

Example of the "Arcuate"

Levi's Brand

Source:
http://english.people.com.cn/90778/7627461.html

Job Analysis 3

Graphic Designer

Franklin, TN Medical Supply/Technology Firm is looking for a Junior Graphic Designer to produce graphics art work for the firm for any projects they may be working on.

Applicants must have at least a Bachelor's degree in Graphic Design, Computer Science or a related field as well as 2 years experience as a Graphic Designer, Webmaster or other similar job types.  

Applicants must all have experience computer skills and familiarity with Microsoft Office, Quark, Photoshop, InDesign and Illustrator as well as experience with CSS, Javascript, HTML and Flash.  

Beginning salary ranges from $40,000 - $44, 000.

Applicants must be detail oriented and extremely creative.  It is preferred that applicants have strong interpersonal skills, be able to multitask, stay organized, and prioritize tasks at hand.

growing Franklin TN medical supply/​technology firm has a current need for a Junior Graphic Designer to join their team.​  The ideal candidate will be creative and detail oriented.​ 

Source: 
http://jobview.monster.com/Graphic-Designer-Job-Franklin-TN-108725703.aspx
 

Job Analysis 2

 Senior Graphic Designer

The role of the Senior Graphic Designer at Aerospace Group has multiple responsibilities including but not limited to:
1. Manages and directs the creative process for design / layout of brochures, newsletters, logos, corporate identity, print ads, product launches, photo direction, visual displays, presentations, etc.
2. Interact with management, marketing community, clients and vendors (printers, photographers, creative houses, etc.) when necessary.
3. Provide creative concepts, art direction, problem solving, and research for marketing communication projects and campaigns that will assist in building Product Line and company awareness both externally as well as internally.
4. Manages print production on a project to project basis.
5. Monitors overall performance during all phases of the program and develops and implements corrective action and recovery plans as required.
6. Advises in customer program-related supplier design reviews, as required, to ensure the contractual requirements of the program are being met.
7. Manages the customer relationship, maintaining customer satisfaction, yet assuring that scope is managed appropriately and contract changes are secured where appropriate.
8. Provides creative direction in the design of trade show displays with the support of in house creative staff and outside vendors.
9. Mentor junior designers as needed.

In order to apply for the Senior Graphic Design position, applicants must have at least a Bachelors degree from a University and three years of Graphic Design experience and they must legally be able to obtain a job in the United States.

Applicants should be familar with  Adobe Creative Suite 5 on a PC platform.  They should also have experience implementing and maintaining brand design standards, familiarity with trade show graphics, planning skills, experience in the production of displays, communication skills, and knowledge of Flash software.

The starting salary range is between $44,000 and $51,000.

Source:
http://jobview.monster.com/Senior-Graphic-Designer-Job-Fort-Worth-TX-109083026.aspx

Adobe Tutorial 3

Text Logos

1. Open Illustrator
2. Create new document
3. Decide on logo name.
4. Bold font and increase size.
5. Make back up copy and place on the side of the page.
6. Expand object.
7. Attach letters with the square tool to make it look connected.
8. Make logo look appealing to you.
9. Possibly add colors, expand font, increase or decrease sizes of letters, etc.
10.  After you have achieved the desired look of your logo, select all characters.
11. Use path tool to combine all characters together.
12. Add colors or gradients as desired.

Before Image.

After Image

Source:
http://www.youtube.com/watch?v=y1DY1uBrSZA

Job Analysis Search 1

Job Description:  Graphic Designer, Web Developer Emphasis in the Washington, DC metropolitan area at the CIA's Directorate of Intelligence.  The job opening is for an artistically and technically skilled web designer.  They ware looking for a person with experience in project management and web site developer.  The new employee will be responsible for the production of web sites and different online applications that would be used to present intelligence analysis to senior policymakers which could potentially include the President of the Untied States. 

Education Requirement:  The minimum requirements for this job position is a bachelor's degree in graphic design or a related field with a strong emphasis in web programing.  Applicants must also have a 3.0 GPA on the 4.0 scale.

Program Knowledge Requirement:  Applicants must be familiar with Adobe Dreamweaver, ColdFusion, Java, SQL, Java Script, PHP, CSS, XML, HTML, and OOP. 

Salary Range:  Beginning  salary for this full time position would be $49,861 - $97,333.

Years of Experience:  Years of experience are not required to apply for this job.  However, applicants must complete a through medical and psychological exam, a polygraph interview, and a background investigation before they will be offered a job.  Applicants are also required to to be citizens of the United States.

Source:https://www.cia.gov/careers/opportunities/support-professional/graphic-designer-imme.html

Final Project

Final project

The purpose of my final project was to invite family and friends to my graduation ceremony on May 12th.  My project actually started out as a gatefold project but definitely didn't stay that way as you can tell by comparing my thumbnails and roughs to my actual final project.  My roommates received a wedding invitation in the mail and I took the layout of that design and created my own.  My folding dummy came in really handy because it gave me the exact measurements so when I created my Indesign document, the size was perfect from the get go.  My target audience was the family and friends that I was inviting to my graduation.  The call to action was the list of dates and times that were on the card which told the people I was inviting what time they needed to be at the graduation.  It also contained the address of the gym so that everyone could find the ceremony.  The document had the normal bleed size at .125 inches, it was three colors because of the PSU colors that I used and I printed it on the size 80 coated paper so that the paper was thicker and it would hold up when it was folded.  

Adobe Indesign Tutorial

Indesign Basics: Making a Booklet

1. Organize information you are going to use.
2. Seperate text and images.
3. Create new document.
4. Make sure document settings (number of pages) are divisible by 4.
5. Make 12 pages.
6. Choose letter half style pages.
7. Set orientation to portrait.
8. Unlink margins.
9.  Outside, 3p3, Inside, 3p3.
10. Mark facing pages.
11. Click ok.
12. Save document inside your organized folder of text and images.
13. Add desired images, text and titles to booklet design.
14. After designing the booklet, select export pdf.
15. View your pdf in full screen mode to make sure you like the way your design is made.
16. After you are sure you like the way your design looks, print a copy to view it.

Images will be added when I have access to a Mac computer.

Source: http://www.youtube.com/watch?v=GY16m7QcFj4&feature=related

National Logo Redesign

Nike is a name brand that can be found in almost every house throughout the United States and even internationally in more prominent cities. Because the Nike swoosh has become so popular because of its placement in the lives of celebrities, many people don't even remember the original Nike logo.  The original Nike brand was created in 1971 by a college student who was doing freelance work for his company that happened to be employed by the Nike company.  The Nike Swoosh was designed to represent the wing of the Greek goddess, Nike.  "Just Do It" and the Nike Swoosh took over America as it became a household name. 
In the early 2000's, Nike made the best decision of its career.  The "Just Do It" and Nike Swoosh campaign were dropped and Nike became a simple swoosh.  Faces such as Lebron James, Dwyane Wade, Michael Phelps, Tiger Woods, etc. became the face of the wing of Nike.  The logo became even more simple and the company made it cheaper to produce by its simplification.
Dropping the Nike and the "Just Do I" from the company logo was a brilliant move on Nike's part.  They created a trademark that everyone in the world recognizes it, regardless of the language they speak and understand.  They also managed to make their logo extremely cheap to produce because it is black, or white without any special things added to it.  

Sources:
http://www.dinesh.com/history_of_logos/miscellaneous_logos_-_design_and_history/nike_logo_-_design_and_history.html
 http://www.logoblog.org/nike_logo.php