Magazine and Billboard Layout

The full color ad I am designing for the BBC Music Magazine would run in one of the monthly additions.  The magazine readers break down as 65% men and 35% women so I chose to focus my ad more towards the men.  The cost of a full color ad in this magazine would be $4,060 with a bleed at 222mm x 292mm, a trim size of 216mm x 286mm and a type size of 196mm x 264mm.

Source: http://www.immediatemedia.co.uk/advertising/magazines/bbc_music_magazine.html

Billboard Designs

Jones has a very good idea with this design.  Mixing the apple flavor with the apple computer is genius but I wold have made the other computer icons even smaller than they already are so that the Jones bottle steals the show completely.

This is a very cool billboard design.  It makes you think it is see through but the PSP is implemented with the star wars game character flying through the corner.  Everyone driving by will know exactly what it is.

The wording and design of the board is done well.  Personally I would have switched the "follow ashton kutcher" with the actual link that he can followed on twitter so that people know exactly where to go to find him.

Very cool design.  It has a specific design and the point of the ad is delivered well.  The contact information can be seen at the bottom and you know which airline the ad is representing.

Very simple and straight forward design.  The mocha is featured and the saying goes well with the product.  The only thing I would have added would be maybe the location of the closest McDonald's.

We all know that Abercrombie and Fitch is known for its hot male models with nice abs, but that isn't what the store is selling.  Not only is this billboard missing product information or examples, it doesn't have any contact information or an address at which the store can be visited.

Adobe tutorial

How to create an Indesign layout from scratch.
1. Open Indesign
2. Create new doc
3. Go off of default size, facing pages, two pages, add bleed, half inch margins.
4. Turn off allow document pages to shuffle.
5. Put pages side by side.
6. Create frame, fill it with a color from swatches.
7. Lock frame
8. Grab image from mini bridge and drag into page.
9. Position image correctly.
10. Check to make sure all fonts needed are installed correctly or replace font with one you have.
11.  Place text into page.
12.  Enlarge text to desired size.
13.  Create new frame for title.
14. Add title, change to desired style, size and color.
15. Move to right hand size of the spread.
16. Create new frame.
17. Place letter that starts the paragraph in a frame to make it larger to add emphasis.  In this tutorial, I was used.
18. Discover desired size.
19. Add desired text that goes with large I.
20. Add text wrap onto image so that the text winds around it if needed.
21.  Make sure text wrap goes around only the image by selecting the choice, detect the edge of image.
22. Add any last desired text or images in any white spots.
23.  Figure out correct sizes for images and text.
24.  After completion, press command w to clear all background details and lines to view final project.

Beginning shot.

Final shot.

Source:
http://www.youtube.com/watch?v=F4I809YXmZ4